For founders whose revenue still depends on them.

The Founder / CEO

Product-market fit, but no repeatable enterprise motion.

You've proven people will buy. Hitting the number still depends on you or a few heroes.

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How I fix it for you

The Founder / CEO

I build it for you. As your fractional CRO, I take fractional ownership of the whole function — pricing, ICP, buyer personas, and a channel strategy built around how your company actually sells, not a generic playbook. Territory, message, methodology, pipeline — I build the motion, then hand it to the team that runs it after I leave.

Proof below ↓

The Category Creator

Entering a new or undefined category.

There's no playbook for what you're building — borrowing one from an adjacent market will cost you a year.

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How I fix it with you

The Category Creator

I partner with your leadership team to build it together — the category thesis, the narrative, the buyer, the proof, and a GTM model designed for a market that doesn't have a playbook yet. Built with you, not handed down.

Proof below ↓

The Scaling Operator

A GTM motion that only grows by adding headcount.

Pipeline coverage, qualification, and outreach all scale linearly with people — more revenue means more hires, every time.

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How I fix it for your team

The Scaling Operator

I assess your existing revenue motion, then design the automation layer that makes it repeatable as you scale — agent workflows, guardrails, and automated qualification — with your team steering it, not replaced by it. Human-in-the-loop, so judgment and quality stay controlled by your people.

Proof below ↓