Fractional CRO & Revenue Architect
I get unknown
brands into known
markets.
Turn your product into a compounding revenue engine — with the architecture, category strategy, and autonomous GTM motion that make growth depend on design, not heroics.
20 min · no fee · no pitch
7 questions · 2 minutes · results on screen
Who I build for
If this is you, you're in the right room.
Three situations where the architecture — not more effort — is what's missing.
The Founder / CEO
Product-market fit, but no repeatable enterprise motion.
You've proven people will buy. What you don't have is a sales engine that hits the number without depending on you or a few heroes. I build the motion — territory, message, methodology, pipeline — so growth stops being a sprint and starts compounding.
The Category Creator
Entering a new or undefined category.
There's no playbook for what you're building, and borrowing one from an adjacent market will cost you a year. I architect the category strategy from scratch — the narrative, the buyer, the proof, and the GTM model that fits the market you're creating, not someone else's.
The Board / Investor
Revenue operations that need diagnosing — before the next raise.
The forecast is unreliable, the pipeline is thin, or the motion stalled. I diagnose the revenue engine end to end, show the board exactly where it's broken and what fixes it, and install the operating model that makes the number predictable again.
Currently accepting one to two fractional CRO and GTM advisory engagements this quarter.
Outcomes by discipline
Three disciplines. One revenue engine that compounds.
Each discipline owns a different piece of the revenue problem — and each produces a distinct outcome. Compose them, and growth stops depending on heroics.
Revenue Engine Architecture
Your forecast, org, and comp designed as one system — so hitting the number depends on design, not heroics.
Learn moreCategory Strategy
Your offering positioned as the only choice in a category you define — so the market comes to you.
Learn moreAutonomous GTM
The routine revenue motion run by agents under your command — so your team focuses on the work that compounds.
Learn moreFree Assessment
How healthy is your revenue engine?
Find out exactly where your revenue engine leaks — and which two dimensions to fix first to make growth depend on design, not heroics. It's a free, self-scored snapshot, not a sales call.
- Seven questions · about two minutes
- Your score appears on screen the moment you finish
- No pitch · results saved and kept private
"I don't run a piece of it. I build the whole thing — the market case, the go-to-market model, the financial model, the org underneath it. Revenue is what shows up when the architecture is right."
Sandra Rowe — Founder, Winner's Rowe
20 min · no fee · no pitch — we'll map the first move together.
