About Sandra Rowe
I get unknown brands into known markets.
I'm the founder of Winner's Rowe and a fractional CRO for AI and SaaS companies. If you want the full record, it's all below.
How we would work together →My story
I've spent twenty-plus years getting unknown brands into known markets. At Salesforce I pioneered Enterprise Sales for the nonprofit vertical. As a VP of Sales alongside my peers, I helped grow it over ten years from $0 in revenue to the $300M acquisition, and from about 30 to 1,000+ people, before it was acquired back into Salesforce.
Since 2019 I've done the same work for founders through Winner's Rowe. When Berkshire Grey wanted to put its robotic picking technology to work for food banks during COVID, I built the corporate sponsorship program from scratch. In its first season it delivered meal packages to 6,000 families. For AI and SaaS companies, I come in as a fractional CRO, name what is holding revenue back, and build the engine that fixes it.
I stay in the work. I own the outcome alongside your team, and I use AI for the repeatable work while people make the judgment calls. Human-led. AI-augmented.
20+
Years bringing unknown brands into known markets.
38
Consecutive quarters of quota attainment at Salesforce.
86%
Year-over-year revenue growth delivered at Everbridge.
130%
Of quota delivered in her first full quarter at Enable.
Proof of Revenue Leadership
A pattern that repeats.
Sandra Rowe builds scalable revenue engines for organizations at moments of growth, change, or reinvention — across enterprise sales, GTM operations, enablement, and executive advisory roles.
The pattern below repeats at every stop: she enters a complex revenue environment, clarifies the growth motion, builds the operating system, and leaves the team with the discipline to keep scaling.
For companies facing stalled growth, inconsistent pipeline, or a revenue motion that needs senior operating discipline, Sandra brings the pattern recognition and hands-on leadership to diagnose what is broken and build what comes next.
Yachad New England
Board and advisory member — community and disability-inclusion governance.
Flare Education
Advisory board member, 2023–2024 — education-to-career pathways.
Women in AI
Board and advisory — ecosystem credibility in the AI startup community.
Venture Lane
Mentor and advisory — Boston startup-ecosystem visibility.
Aurora
Advisory engagement supporting women leaders.
NAWSP Boston
Founder of the Boston chapter, National Association of Women Sales Professionals.
Credentials & Contact
The full record, in plain view.
Education
- M.Ed, Instructional Design — University of Massachusetts Boston
- B.A, Psychology (Honors) — University of Connecticut
Certifications
- Predictive Index Certified
- Talent Optimization Certified
- Predictive Analytics Bootcamp
Recognition
- 4× President's Club — Salesforce (2015–2018)
- 2× Peak Performer Sales Club — Salesforce (2014–2015)
- 2× Top Sales Winner — Salesforce (2011–2012)
- Multi-year Top Sales — Blackbaud (2005–2010)
- Top Sales Manager of the Year — Enable
