Resources

Everything I've written, built, and spoken about.

Working playbooks on building revenue orgs, creating categories, and selling with architecture — the talks, decks, videos, and ideas behind the work. New resources added as they're published.

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Everything I've written, built, and spoken about.

The Revenue Engine Architecture

Building a Revenue Org from a Standing Start

Category Creation as a Revenue Discipline

The $3M–$30M Dead Zone: When to Hire a Fractional CRO

Forecast Rigor and Deal Command

Nonprofit Revenue: Building the Enterprise Buying Pattern

AI-Augmented GTM: Org Design Before the Tools

The 30-Day Sprint: Diagnosing a Stalled Revenue Engine